How can I help you SHINE ? ✨
Brand Strategy & Consulting
Stuck on what to post? Not sure where to focus? I’ve got you. In our 1:1 sessions, we cut the fluff and get clear on your goals, your audience, and the moves that’ll actually grow your brand. Strategy + support = serious glow-up.
Graphic Design
Let’s make your brand unforgettable. From scroll-stopping visuals to consistent branding, I create designs that speak your vibe, build trust, and turn heads (and clicks).
Email Marketing
Bye, boring newsletters.
I help you build emails that feel personal, not spammy, with smart flows that engage your audience and drive real conversions.
Social Media Management
No more posting just to post. I craft scroll-worthy content that actually connects — with strategy behind every caption, story, and hashtag. You stay visible, I handle the chaos.
Pay-Per-Click
You don’t have to throw money at ads and hope for the best.
I create ad strategies that get clicks and results — so every dollar works harder for you
Web Development
Your site = your home.
I design websites that look good and work hard — smooth UX, mobile-friendly, and built to turn visitors into leads.
Portfolio
RC Digital Marketing Agency
Freelance Creative & Strategy Partner 🌟
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Developed content that’s not only engaging — but built to convert
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Supported organic growth through tailored social strategies
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Designed and managed websites (WIX, WordPress, Shopify)
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Produced custom visual content to match each brand’s vibe
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Helped clarify brand messaging and build an online presence that feels real
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Delivered results with insights, not guesswork
Quority
Performance Marketing for Regulated Industries
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Support global clients in sensitive industries (Finance, Dating, Nutra, iGaming, etc.)
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Lead client strategy with a focus on policy-compliant growth across Meta, Google & TikTok
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Manage multi-channel ad campaigns that drive both performance and platform compliance
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Trusted by clients for clear communication, proactive support, and a “we’ve got you” approach
Adri Mendez Co.
Worked as part of a global creative team crafting personalized, scroll-stopping visuals for start-ups and solo entrepreneurs.
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Created content across multiple social platforms
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Managed social media with a strategic (and stylish) touch
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Produced photos and video content that felt fresh and on-brand
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Designed custom graphics to elevate the brand’s look
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Tracked insights to fine-tune what really resonated
Olivia Frank Jewellery
Social Media Manager for an independent jewelry brand
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Managed Shopify site updates and homepage visuals
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Created social content (posts, stories, and videos) with a consistent brand look
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Scheduled content across platforms to keep the feed fresh and active
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Designed promotional banners, flyers, and seasonal campaigns
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Reported on performance and used insights to guide content direction
Setters Group
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Designed branded graphics and social content that matched their vibe
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Wrote and built email newsletters that felt personal and on point
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Handled light SEO to improve site visibility
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Developed and managed the website with regular updates
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Planned and executed social media marketing to drive engagement
Seeker
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Curated image assets to keep the visual style cohesive and fresh
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Built product and lead lists tailored to niche audiences
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Handled day-to-day social media management with intention
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Worked on website SEO to boost discoverability and organic reach
The Mocha Guys
Former Social Media Manager for an online specialty coffee shop focused on bold brews and good vibes.
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Created social content (posts, stories, videos) to match their laid-back tone
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Scheduled content to keep the feed active and engaging
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Researched hashtags to boost organic reach and visibility
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Delivered analytics reports with actionable insights
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Managed community interactions and built real connections
Meet Reina Cartagena
I didn’t start in marketing—I pivoted from HR in 2020 with zero experience but a ton of curiosity. I taught myself the ropes, picked up freelance clients, and carved my own path.
Now, I work at a digital agency by day and still support small biz owners one-on-one. I love seeing how good strategy can actually grow a business and shift someone’s confidence.
I’m a communicator at heart—calm under pressure, trustworthy, and all about making marketing feel clear, creative, and real.
More about me :
- 🧠 Always curious — usually diving into the latest AI tools
- 🌿 Loves a slow walk in nature (best ideas come mid-stride)
- 🍵 Exploring cafés with a matcha in hand
References
Reina is one of the most passionate and positive freelancers that I've had the pleasure of working and strategizing with. She very quickly understood our goals, and everything she produces is a true expression of our brand. In addition to innate skills, Reina is responsive, respects deadlines, and is extremely efficient in the tasks assigned to her. You will not regret hiring her.
Leah Fishman
Content Manager, Seeker
Reina's expertise in online marketing and social media is unparalleled. Her deep understanding of platforms such as Facebook, Google, and TikTok, coupled with her ability to create innovative marketing strategies, has significantly contributed to our team's success.
She is also highly adaptable and innovative. It's easy to see that she thrives in dynamic environments and is always ready to change things up and come up with creative solutions when challenges arise. Her flexibility and willingness to embrace change have kept our projects on track and successful, even when some issues happened.
Aylin Sadakoglu
Client Parner, Business Factory
Reina has excelled during her apprenticeship with Setters Group. I am impressed with her graphical skills and eye for detail. I can only see an exciting career ahead in Digital Marketing for Reina. I happily recommend her to anyone in my network.
Marjet Van Wijk
Founder, Setters Group
Reina is a flexible hard-worker with creative skills, and she also shows outstanding determination and ability to continuously grow both professionally and personally and to follow current trends, all of which is crucial for successful contemporary marketing.
Due to Reina’s great accomplishments, I will happily provide further recommendations if desired.
Jan Herodek
Business Development Manager
I have had the pleasure of working with Reina this year and I am glad I did. She has been in charge of social media marketing for our clients and she did a brilliant job with it. She is a fast learner, attentive, and eager to get the work done. she designed tailored strategies specifically for our client’s needs and requirements, Reina is very professional and would be a strong asset on your team should you decide to work with her.
Marawan Mansour
Director of Operations, Setters Group
Certified by:✨
Hubspot
Udemy
SEMrush
Ready to Glow Together? ✨
Not sure where to start? Let’s chat. Whether you need a fresh strategy, support with your socials, or you’re just curious how I can help — let’s talk.
Click the calendar icon below to book your free 15-minute discovery call. I’ll bring the ideas, you bring the matcha 😉
Prefer LinkedIn or email? I’m just a click away!